Local as an advantage
How the Riojan identity can be a huge differential asset if it is well communicated online.
Treze Ideas Event - Logroño
Digital Muscle
Opening the window of La Rioja to the world
An afternoon of reflection, conversation and networking to talk about digitalisation, growth and opportunity from La Rioja.
Full event - Capacity closed
Why was Digital Muscle born?
La Rioja has talent, product, history and a very powerful entrepreneurial ecosystem. What is sometimes lacking is that muscle that drives many companies to open the window and look outwards.
Many extraordinary proposals remain a secret outside the territory, not because of a lack of quality, but because of a digital presence that has not been worked on strategically.
This event was born to talk about that without smoke: about local identity, about growth, about real fears, about opportunity and about how digital can become a business tool, not just a showcase.
The awkward question
Does La Rioja have digital muscle?
We are going to put it on the table with Riojan companies, real experiences and conversations that matter.
What we are going to put on the table
Fear of digital change
Perceived cost, lack of time, technological mistrust and the false sense that word of mouth is enough.
Going digital is not just about having a website
Digitalisation requires strategy, judgement, human focus and a broader vision than “being on the internet”.
What La Rioja needs
Training, benchmarks, collaboration between companies and agents that promote growth without losing identity.
Programme
18:00
Welcome
Reception of attendees.
18:30
Opening
Brief presentation of the event and the host.
18:45
Presentation of Treze Ideas
Presentation of the new brand: what it is, where it comes from and why it was created with the aim of boosting the digital growth of companies in La Rioja.
19:15
Round Table
Does La Rioja have digital muscle? Companies from La Rioja share experiences, doubts and lessons learned.
20:00
Open questions and reflections
We open the conversation to the public.
20:30
Snacking and networking
Closing of the formal block and space for companies and professionals to connect with each other.
This event is for you if...
You want to grow your business without losing your local identity.
You have been feeling for some time that your digital presence has fallen short.
You are interested in real experiences, not posturing speeches.
Would you like to connect with other companies and professionals in La Rioja?.
Some doubts before coming
Companies, entrepreneurs, professionals and anyone interested in digitalisation, growth and business in La Rioja.
No. We will talk about strategy, growth, real barriers and opportunities. There will be useful ideas for both technical and business profiles.
You don't have to. Come willing to listen, ask questions and share if you feel like it.
Yes, the networking and the final snack are part of the event for that very purpose.
Yes, so that we can organise space and attendance well.